Their secondary target audience could be children aged 917. The force awakens hit theaters last week and immediately smashed. The force awakens trailer within 24 hours from its release during halftime of. Abrams addresses concerns episode ix will be too focused on wrapping up the series to be a complete movie of its own. I read many other answers which i disagree with but others that answer it pretty well i feel like alex dimchevs answer.
The first order picked up where the old empire left off, and while theyre opposed by the galactic republic and a growing resistance movement, theyre clearly still doing what the empire did best. The force awakens is widely predicted to become one of the highest grossing films of all time, with some experts suggesting that boxoffice revenues in excess of the current record. So its probably not surprising that the force awakens own novel is contains some surprising. For star wars fans, the decadeinthemaking december 18 premiere of star wars. What is disneys target market before the latest star wars. Episode vii the force awakens is a 2015 american space opera film produced, cowritten and directed by j. Absolutely yes it has become completely politically correct. Shop target for star wars products at great prices. With the force awakens opening on december 18, we thought wed dive into the data and see what the digital habits of its fans might tell us about the individual characters that make star wars beloved by so many. The studio went all out to raise awareness for the sagas latest installment, and the months leading up to the movies release. Genre the force awakens is a hybrid it is a science fiction film it is also an action film it also happens to be an adventure film this affects the marketing as there are more aspects of the film to be marketed 3. On the bright side, theres just enough time before you hop in line to buy your tickets to brush up on the history, characters, and technology of that galaxy far, far away. It is not debuting during this weeks marvels agents of s. How to build a content marketing strategy in 7 steps that.
The target of most movie marketing is the millennial audience, not older audiences. The force awakens note is the first film in the star wars sequel trilogy. Alan dean fosters novelisation of the movie is an enjoyable read. It was primarily men between the ages of 18 and 49, with an average age of 34, who this week bought advance tickets for star wars. The force awakens audience mostly male, according to. Walt disney studios highest grossing films star wars the force awakens white male protagonist, almost entirely male cast. The force awakens trailer is not debuting online at 6. Moving target is another book in the current new canon of star wars novels released as leadins and tieins to the new movie the force awakens. Star wars audience and institutions linkedin slideshare.
I greatly enjoyed the two sequeltrilogy movies so far the force awakens, the last jedi, and im surprised by how divisive the films have been, so i wanted to survey fans of the movies to understand this controversy. The statistic shows data on the crossplatform viewership of the star wars. With the force awakens opening on december 18, we thought wed dive into the. The star wars galaxy has long been fronted by young, white men swinging. It features great visuals, snappy dialogue, and a likeable cast of young. It is written by cecil castellucci and jason fry, whose other contribution to the new canon, the weapon of a jedi, was mediocre at best. Star wars audience in north america in 2017, by screen type plans to watch star wars the last jedi in the u. After forty years, star wars is a mature cultural product, and different aspects. So far, the vast majority of the audience driving j. About the author alan dean foster is the author of sixteen new york times bestsellers, including warners alien 1979, aliens 1986 and alien 3 1992, which sold a combined 830,000.
Task 3 target audience star wars a new hopes target audience is a film aimed at age groups from the ages ten and up particularly a male audience. Abrams, feels young, and as an act of pure storytelling it streams by with fluency and zip. The force awakens has changed star wars forever wired. Get it today with same day delivery, order pickup or drive up. How the force awakens heralds a feminist future for star. First, the older star wars fans who saw the original trilogy as kids. So im going to try to answer this in a different way by fo. Episode vii the force awakens wont just go down as one of the years best films. It is the first film to be produced under the ownership of disney after the lucasfilm studio was sold by to them by george lucas. The demographic is mostly male but also female as this film has a female lead.
The theater marketing data firm also found the average age of those who purchased advance tickets this week was 34. Male 1829 will smith known for sci fi films, star draw. Im sure theres some noncanon star wars book out there devoted just to this. The force awakens are old and new fans of the saga who want a star wars film just for them after the mostly disappointing prequel trilogy. This was a very mainstream film therefore this age range would have been pulled in, especially as disney usually target this demographic and therefore would have marketed the film to them. The original star wars had a book version that was weirdly different and came out months earlier.
Why chinese audiences skipped the force awakens its box office totals were modest in china, where star wars is only a curiosity, not a cult. More than thirty years ago, star wars burst onto the big screen and became a cultural phenomenon. The reason it did so well in the box office is the fact that it is one of the most exiting films of its generation, star wars. It is the first installment in the star wars sequel trilogy, following the story of return of the jedi 1983, and is the seventh episode of the ninepart skywalker saga. As a new threat to the galaxy rises, rey, a desert scavenger, and finn, an exstormtrooper, must join han solo and chewbacca to search for the one hope of restoring peace. Target audience the target audience primarily was males aged. Abrams said wanted to make the audience feel like kids again. Longtime star wars fans have likely seen a number of concept sketches, which served as the inspiration for what we saw in the final films. I put together this survey to better understand the attitudes of the star wars fandom. In fact, the first art of star wars book published in the late 70s included many of those sketches, along with other ephemeral artifacts that helped us understand the vast creative. Abrams makes everything old a new hope again fans will be most relieved to know that there are no ewoks, no jar jar binks, no midichlorians. Women are the force in the the last jedi the ninth liveaction film in the star wars franchise. Walt disney studios highest grossing films star wars the force awakens white male protagonist, almost entirely male cast for main actors reflects male majority in views audience can expect nostalgic comic lore as well as well made special effects, lots of action, and a.
A content marketing strategy is a plan for building an audience by publishing, maintaining, and spreading frequent and consistent content that educates, entertains, or inspires to. Thirty years after the ewoks did their triumphant yubyub dance, the galaxy is once more in peril. The force awakens is a strong return to the star wars mythos. Abrams, and written by abrams, lawrence kasdan, and michael arndt, with a score by john williams. The force awakens has been a hit with audiences and is already one of the highestgrossing movies of all time. But with the force awakens, were now seemingly drawing on the war films of star wars own era, too apocalypse now was released in 1979, two years after the first star wars. My target population is the more committed star wars fandom, for which i. The force awakens is superior to the prequelsanakin skywalker arch because it invests in the. From the adventures of luke skywalker, the 1976 novelization of the first star wars film. I think disney are trying hard to reach three basic audiences with the new star wars movies. Going by the actual text, and the content of the film proper, it can only be assumed that he was working for the latest version of the script with each scene as there are only a few lines of difference here. Industrial light and magic ilm has released 45 pieces of star wars. Disney consumer products and lucasfilm announced that september 4, 2015 would be.
Genre the force awakens is a hybrid it is a science fiction film it is also an. The force awakens is the novelization of the 2015 film of the same name. Finding dory, the secret life of pets, the jungle book, zootopia, kung fu. Theres a popular misconception that star wars fans are men, but this weekends audience demographics for the force awakens opening demonstrate. The series includes books by del rey and disney lucasfilm publishers and comic books from marvel comics. Shattered empire follows awing fighter pilot shara bey, the mother of young poe dameron one of the three new leads in the force awakens, as she fights in the battle of endor up until she musters out of the service three months later to return home. The author, alan dean foster, also wrote star wars.
If the new star wars film turns out to be the megahit critics expect, the number of people going to the movies each year will reach its highest level for more. The force awakens, the highly anticipated blockbuster film directed by j. The force awakens concept art images, some of which show a very different movie than ended up on the screen. However, its likely that the overall audience wont be as skewed. Discover all statistics and data on star wars now on.
Now the next adventures in this blockbuster saga are poised to captivate old and new fans alike beginning with the highly anticipated star wars. Three months after the original trilogyrelease date. And alongside the cinematic debut comes the thrilling novel adaptation by new york times bestselling science. If the first star wars 1977 hadnt already been rebranded a new hope, that optimistic title might have applied just as well to star wars.
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